From The Founder
At 50, I paused and asked myself:
“Why don’t we celebrate birthdays the way we used to?”
I looked around and I noticed a quiet sadness.
Women my age had stopped celebrating themselves. No more balloons. No more parties.
Society makes it feel like aging is something to hide. But why?
That was the moment I knew we needed something different.
Something joyful. Something that tells us:
“You still matter. Your birthday still matters.” That’s why I created this brand.